Blog

Welcome to the ETAG Blog!

Here is where you can meet our guest bloggers and hear their views on life, love, the universe, and, of-course, share in their knowledge of all things tourism!  Keep an eye out for tourism top tips, insider views and gems of wisdom which could be of use to you and your business.

Article: Working with Chinese KOLs

Posted on 1 February 2019 by Margaret McNeil

Alice He explains how partnership & collaborative is helping to sell Edinburgh and Scotland to Chinese visitors

The journey to improved travel business productivity

Posted on 22 May 2017 by ETAG

In the price-sensitive travel industry it is remarkable how many businesses continue to place themselves, willingly or not, at the risk of foreign exchange fluctuations and manual data entry. The knock-on effect of such an exposure affects all aspects of the travel business model impacting, as it does, on regulatory obligations and the payments process. […]

Fiona Hutchison – Interface and how you can get involved!

Posted on 14 December 2016 by ETAG

What do the Royal Edinburgh Military Tattoo, Jupiter Artland, the Royal Botanic Garden Edinburgh, Scottish Ballet and Timespan in Helmsdale have in common? They have all linked up with Scottish universities to enhance their visitor experience and grow their markets. The perfect partners to blend innovative ideas, technology and expertise were brought together by Interface. […]

Edinburgh Tourism Showcase Success

Posted on 26 May 2016 by ETAG

Thanks so everyone who joined us at the Edinburgh Tourism Showcase on the 19th May in the Assembly Rooms. We had a fantastic day with loads of people through the door to see our fantastic 80 exhibitors! If you missed out on the day have a look at the @ETAG_UK Twitter page and check out […]

From Hollywood to Holyrood; ETAG Conference 2016

Posted on 19 February 2016 by ETAG

The EICC has had an impressive line-up of Hollywood A-listers with recent visits from George Clooney and Arnold Schwarzenegger. Not to be deterred, the 2016 ETAG Conference team organised a star studded schedule and even secured a local Holyrood celebrity to compère the event on Friday 5th February. Feedback for the ETAG 2016 Conference has […]

Our Edinburgh – Special ETAG Conference Offer!

Posted on 25 January 2016 by ETAG

The ETAG annual conference on the 5th February is going to be a great day with loads of fantastic speakers highlighting what’s new for 2016 and beyond! As part of this we wanted to make you aware of a great discount offer that will be exclusively available to ETAG Conference attendees! Our Edinburgh (the online training tool developed […]

The Digital Garage and How It Can Help You!

Posted on 15 January 2016 by ETAG

Do you want to up skill yourself or your business in technological and digital solutions but don’t have a lot of time? You can either come along to an ETAG Tech and Digital Event for a practical experience or if you can’t make it along how about you check out The Digital Garage by Google! […]

#Blogmanay welcomes China!

Posted on 1 December 2015 by ETAG

Thank you to those of you who attended our digital marketing workshop for China. During the session we shared with you the opportunity to become more involved in #blogmanay and help reach potential new visitors in China. #Blogmanay was conceived in 2012 as a means of using travel bloggers and a high-impact social media campaign […]

Do we really need data analytics?

Posted on 29 October 2015 by ETAG

How often do you look at your business analytics? Volume of traffic to your website? Where did the traffic come from? Who is your audience on Twitter, male or female (yes free analytics tells you this) I read with great interest the blog Your Data is Speaking, are you Listening? The message is simple, Great leaders, […]

If these walls could talk…

Posted on 11 October 2015 by ETAG

Hey but they can, thanks to a another advancement in the digital revolution! Wander up and down Edinburgh’s Royal Mile and stop off at say, the old Playhouse Close, Mary Kings Close or Fleshmarket Close and hear their stories read to you! The walls literally can talk to you …well almost. The stories are brought to you via […]