Alice He explains how partnership & collaborative is helping to sell Edinburgh and Scotland to Chinese visitors
Welcome to the ETAG Blog!
Here is where you can meet our guest bloggers and hear their views on life, love, the universe, and, of-course, share in their knowledge of all things tourism! Keep an eye out for tourism top tips, insider views and gems of wisdom which could be of use to you and your business.
In the price-sensitive travel industry it is remarkable how many businesses continue to place themselves, willingly or not, at the risk of foreign exchange fluctuations and manual data entry. The knock-on effect of such an exposure affects all aspects of the travel business model impacting, as it does, on regulatory obligations and the payments process. […]
What do the Royal Edinburgh Military Tattoo, Jupiter Artland, the Royal Botanic Garden Edinburgh, Scottish Ballet and Timespan in Helmsdale have in common? They have all linked up with Scottish universities to enhance their visitor experience and grow their markets. The perfect partners to blend innovative ideas, technology and expertise were brought together by Interface. […]
The EICC has had an impressive line-up of Hollywood A-listers with recent visits from George Clooney and Arnold Schwarzenegger. Not to be deterred, the 2016 ETAG Conference team organised a star studded schedule and even secured a local Holyrood celebrity to compère the event on Friday 5th February. Feedback for the ETAG 2016 Conference has […]
The ETAG annual conference on the 5th February is going to be a great day with loads of fantastic speakers highlighting what’s new for 2016 and beyond! As part of this we wanted to make you aware of a great discount offer that will be exclusively available to ETAG Conference attendees! Our Edinburgh (the online training tool developed […]
Thank you to those of you who attended our digital marketing workshop for China. During the session we shared with you the opportunity to become more involved in #blogmanay and help reach potential new visitors in China. #Blogmanay was conceived in 2012 as a means of using travel bloggers and a high-impact social media campaign […]
How often do you look at your business analytics? Volume of traffic to your website? Where did the traffic come from? Who is your audience on Twitter, male or female (yes free analytics tells you this) I read with great interest the blog Your Data is Speaking, are you Listening? The message is simple, Great leaders, […]
Hey but they can, thanks to a another advancement in the digital revolution! Wander up and down Edinburgh’s Royal Mile and stop off at say, the old Playhouse Close, Mary Kings Close or Fleshmarket Close and hear their stories read to you! The walls literally can talk to you …well almost. The stories are brought to you via […]