Article: Tweet Tweet Tweet… is anyone listening – use Twitter Analytics and Find Out!

Posted on 27 November 2014 by ETAG

Twitter launched in 2006 yet it has taken them until 2014 (August to be exact) to give us all a free analytics dashboard directly from within their platform – phew! You can access information about your analytics from analytics.twitter.com/about. You just need to sign-in as you would normally to access your Twitter account. You will learn […]

Article: #Blogmanay – Top Tips

Posted on 25 November 2014

Thank you to those of you who attended our ETAG #Blogmanay Workshop, featuring the team behind the award winning Edinburgh’s Hogmanay #Blogmanay and special guest bloggers Sebastian Canaves and Olly Lang! The event was a huge success and if you are following us on twitter you will see all of the great chat going back […]

Article: LinkedIn’s Continuous Improvement Plan

Posted on 31 October 2014

Did you know you can blog on LinkedIn? Through an ever continuous plan of improvement and enhancement LinkedIn introduced LinkedIn Publisher. It launched via invitation only and was also made available to those with Premium Accounts. The Invitation list is now closed (for the time being).   So rather than posting the odd comment and […]

Article: Hashtags #what’sthefuss?

Posted on 29 October 2014 by ETAG

Twitter gave birth to the hashtag. A little symbol # added to the beginning of a word or phrase that allows readers to group together tweets following a specific conversation or creating a conversation theme of their own. By adding the # to the beginning of a word or phrase the user makes that word […]

Article: VisitBritain Edinburgh Film

Posted on 20 October 2014

Have a look at the new VisitBritain film focused on Edinburgh! The film went live went live over the weekend and is part of the Show Me BRITAIN range of films made by VisitBritain. The film features the Edinburgh Fringe, The Royal Edinburgh Military Tattoo, Edinburgh Castle, The Royal Yacht Britannia and the Scotch Whisky […]

Article: Launch of New Business Tourism Industry Group for Scotland

Posted on 17 October 2014

This week sees the launch of Business Tourism for Scotland, an industry group that seeks to facilitate industry growth in Scotland through to 2020. Delivering on the business tourism strand of Scotland’s tourism strategy (Tourism Scotland 2020) the group aims to contribute to the target of £1bn growth in the overnight visitor economy. BTfS has […]

Article: The Evolution of Search takes us Back to Basics

Posted on 8 October 2014

Just when we thought we had it licked, the world evolves again! If it’s not hardware (better, faster smart phones), it’s savvy consumers, a new social media platform or Google changes it’s algorithm. Our recent workshop, Driving the Right Traffic to your Website, brought attendees up to date with the various ways and means consumers might […]

Article: How can you make the most of our Heritage and History?

Posted on 8 October 2014

68% of visitors are drawn to Edinburgh by it’s history and 93% of visitors enjoy simply walking the city streets – are you making the most of the Edinburgh’s Heritage and History? World Heritage status is a quality indicator that can be used to market to visitors all around the world. However it is important to […]

Article: How Digital can Work for You. You proved it!

Posted on 8 October 2014 by ETAG

Edinburgh Tourism Action Group have been running Technology Workshops for almost 3 years now. We are keen to respond to your needs and ensure that we keep you up to date with the latest technology trends…but sometimes we ask ourselves… Are we doing the right thing? Well thanks to Kirsty Hepburn at Heritage Portfolio, we think we might just […]

Article: New Carrier Bag Regulation – How it Impacts You!!

Posted on 6 October 2014

You may not realise it but this new regulation could impact you!!! We all utilize bags to help our customers and as part of our brand awareness – it is important to be aware of the new regulation and how it could effect you!! New Regulation is Enforced from 20 October 2014 Who does this regulation applies to? […]