Article: ETAG 2015 Conference

Posted on 30 January 2015

Thanks to everyone who came along to the ETAG Conference 2015! Yet again the event was a complete sell out and the presentations were fantastic! We will be posting the presentations and some video coverage of the event very soon! We would also like to say a huge thank you to the sponsors who supported […]

Article: City of Literature Tourism Innovation Fund

Posted on 29 January 2015

Back by popular demand is the 2nd round of the City of Literature Tourism Innovation Fund! Have you considered how you can best exploit Edinburgh’s unique literary heritage and vibrant literary scene? Help your visitors follow in the footsteps of the likes of JK Rowling or Rebus. Tell them about the literary guides, maps, tours, literary events […]

Article: Literary Tourism – How you can get involved!

Posted on 26 January 2015

Back by popular demand is the 2nd round of the City of Literature Innovation Fund! Have you considered how you can best exploit Edinburgh’s unique literary heritage and vibrant literary scene? Help your visitors follow in the footsteps of the likes of JK Rowling or Rebus.  Tell them about the literary guides, maps, tours, literary events and […]

Article: Our own Personal Ninja Pinner Mr Whitelaw invites you to join him…

Posted on 8 January 2015 by ETAG

We are talking Pinterest (all one word)… not Pin Interest but Pinterest. “Pinterest is a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool.” A few facts: The platform, which is free, has over 70 million users Given the visual nature the platform is highly engaging – users often […]

Article: Gamification

Posted on 28 December 2014 by ETAG

Guest Blog from Simon Duke , Head of User Experience, Innovation Digital Engaging users with a product is a key goal of marketers. Recently, there has been a move to understand how techniques used to make games so deeply absorbing can be used to create more engaging digital content. What makes games so engrossing? Game […]

Article: Video Content Made Easy with Mark Hunter

Posted on 22 December 2014 by ETAG

Guest Blog from host of Video Content Made Easy – Mark Hunter, Postable All social networks require some form of media, social media. For many businesses this presents a challenge; the need to creatively engage with their target markets via some sort of compelling social media. YouTube ticks several boxes. It is a social network, […]

Article: Sign up to 2015 Technology Events!!!

Posted on 17 December 2014

We will soon be launching our full Winter and Spring Programme of Technology Events – book your place on the first few events! ETAG’s programme of technology events aims to keep businesses up to date and aware of the benefits to be gained from using technology – to help you grow and develop your business, to reduce overheads, increase […]

Article: Persuasive Design – using psychology to optimise website performance

Posted on 9 December 2014 by ETAG

Guest Blogger: Simon Duke, Head of User Experience, Innovation Digital Persuasive design is a fascinating area; combining human psychology with online marketing and website usability. As marketers, if we use persuasive design techniques well, we can influence users and subtlety change their behaviour. One theory behind persuasive design that resonates well with me was developed by […]

Article: TV Advertising, #Hashtags and Social Media

Posted on 4 December 2014 by ETAG

Christmas Adverts – So which one is your favourite?  It’s the very thing now – Christmas Adverts launched with catchy #hashtags to drive audiences to social media – getting us to drive engagement and do the advertising for them! Clever? We think so. What about Monty the Penguin from John Lewis? He even has his […]

Article: How Digital is your Christmas?

Posted on 1 December 2014 by ETAG

Seasons Greetings One and All! December is here. We’ve brought you an old but fun favourite from Youtube….If Jesus was born was in the digital age! You will notice just how much of the digital and social platforms have changed since 2010! If you have a good Christmas story, image or video to share please contact […]