Article: Edinburgh Cultural Venues Impact Report

Posted on 28 April 2015

Edinburgh’s Cultural Venues Impact Report 6Nov14 This new report highlights the importance of Edinburgh’s main cultural and performing arts venues in delivering a  year-round cultural offer which is the envy of many destinations across Europe and indeed the world. As well as delivering a direct economic impact to the City and Scotland, our cultural venues […]

Article: Why you should attend our Social Media Content Slam #Edcal

Posted on 27 April 2015 by ETAG

In February we ran a successful marketing event where we collaboratively planned future on and off-line marketing content. So why should you come to our event in June? Collectively we have a wider reach and as such a louder voice! The February attendees have a collective reach on Twitter of over 500,000 followers. Visitors to […]

Article: Digital Programme for the Summer – Sign up Now!

Posted on 14 April 2015

ETAG’s digital programme for the Summer is now live! Have a look at the upcoming workshops and events that we are holding in May and June so you are prepped and ready to go for the busy Summer of 2015! To have a look at the upcoming events and book your place: 28th April & […]

Article: Some of our Favourite Social Media Marketing

Posted on 2 April 2015 by ETAG

There have been many funny, challenging and brave uses of social media marketing that has paid off for brands.  We thought we would share some of the more eggciting ones with you this Easter holiday weekend. 1. Let’s start with #ByeZayn (sniff). Supermarket brand Lidl cleverly news jacked the departure of Zayn from boy band One Direction – they knocked a […]

Article: ETAG #Techtourism Eclipses in 2015

Posted on 26 March 2015 by ETAG

The ETAG Technology Conference 2015 was a huge success so much so, the sun and moon eclipsed!  Yes ETAG, arranged conference to coincide with an eclipse of the sun! Well… … Always a great event for networking we had 150 attendees who learned about Mobile Ticketing, Talking Posters and 3D Printing (amongst other topics). Watch the Ultimaker video to get […]

Article: #EdCal Social Media Slam Success!

Posted on 9 March 2015 by ETAG

Led by our ETAG Technology presenters we hosted #Edcal a brain storming session to create a joint marketing calendar to promote Edinburgh. The buzz in the room was fantastic and we are very grateful to all of our table hosts who did an amazing job! Our aim for 2015 is to support one another in content […]

Article: The Benefits of Google Trends

Posted on 4 March 2015 by ETAG

Over recent workshops and Technology Tuesday sessions we have discussed SEO and keywords a lot! We have looked at Mobile SEO and discovered why Online Travel Agencies often dominate the search space. There are so many keywords and phrases we could use to promote our businesses with, hotels in edinburgh, luxury wedding venues, restaurants, fine […]

Article: Why Online Travel Agencies dominate Search Results

Posted on 1 March 2015 by ETAG

Last week we welcomed back David Goldie of Mackerel Media to discuss the dominance of Online Travel Agencies (OTAs) in the Search Space. So why is it that OTAs often rank above our own business when people search on our own brand name? Well… Deep pockets £ – they spend a lot of money on […]

Article: Mobile search is kind of a big deal!

Posted on 11 February 2015 by ETAG

Read our Guest Blog by David Goldie of Mackerel Media Early last year Tom Loosemore the Deputy Director at the Government’s Digital Service was asked the question: “When will more people visit GOV.UK using a mobile or tablet than a PC?” Tom responded: “On Christmas Day 2014, if not before.” In fact it actually happened far […]