Article: #DigitalBoost Webinars from Business Gateway (March)

Posted on 4 March 2022 by Jac Miller

Throughout March, Business Gateway are offering a range of Digital Boost webinars to improve your online performance. Webinars include: Facebook for business – 7th March Paid for advertising – 7th March Getting to grips with Instagram Reels– 8th March Website analytics to improve your business and sales – 9th March Photography for online business – […]

Article: Forever Edinburgh’s Resident Rewards Initiative – Get Involved!

Posted on 3 March 2022 by Jac Miller

Are you looking to target the local Edinburgh audience? Resident Rewards is a new initiative from Forever Edinburgh which aims to encourage residents to engage with Edinburgh’s cultural and leisure offering, and to generate increased spend and advocacy for the city’s tourism, hospitality and leisure businesses.   Forever Edinburgh is looking to secure attractive monthly rewards […]

Article: Keeping in touch with China Market during Covid-19

Posted on 17 June 2020 by Margaret McNeil

It has never been more important for destinations and businesses to keep inspiring and to engage with followers through social media platforms during the current Covid-19 crisis. When many visitors have had to cancel their trips to Edinburgh in 2020, and the international tourism market is yet to recover due to travel restrictions, safety concerns […]

Article: The Uniquely Scottish Charm of Edinburgh’s Festivals

Posted on 30 November 2019 by Margaret McNeil

Festivals Edinburgh have produced a brilliant post to celebrate St Andrew’s Day! Not only is a great read, but it is a timely reminder that Edinburgh’s Festivals are very firmly rooted in the city’s amazing history and heritage and reflect the how the city has long lived and breathed the concept of “think global, act […]

Article: And the Winner is…

Posted on 17 June 2019

ETAG’s Digital Solutions for Tourism 2018 conference was recently shortlisted for an E Award for “Best Use of Event Technology” – and we’re delighted to say that we won! The E Awards celebrate the best, the most innovative and successful of Scotland’s dynamic events and festivals, and recognises the professionalism, diversity and creativity of all […]

Article: Working with Chinese KOLs

Posted on 1 February 2019 by Margaret McNeil

Alice He explains how partnership & collaborative is helping to sell Edinburgh and Scotland to Chinese visitors

Article: China Ready Conference Resources

Posted on 5 May 2018

We hope you enjoyed the China Ready Conference – below you can access the Conference information and presentations: China Ready 2018 Conference Programme WeChat Setup Delegate List – China Ready Conference China Ready 2018 Exhibitors List PRESENTATIONS China Travel Trends and Pay Insights | Scott Brown, Managing Director, Redfern Associaties China Ready – Why Innovation Matters […]

Article: Edinburgh Chinese New Year 2018: FREE factsheet

Posted on 26 January 2018

Chinese New Year is the biggest and most significant of all the Chinese cultural holidays. But what does this mean for Edinburgh and your tourism business? With the family focus, gifting traditions and decorative displays of the festive season; and the countdown celebrations and firework extravaganzas of New Year’s Eve – Chinese New Year is very […]

Article: China Ready Business Briefing: Follow Up

Posted on 30 November 2017

The China Ready Business Briefing on 30th November marked 2 years since the launch of Edinburgh’s China Ready Initiative and provided an opportunity to look back at what has been achieved, plus the plans and ambitions for the future.  You can view the slide presentation here We also had the chance to hear from Europass […]