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ABTA Travel Trends for 2026

ABTA’s Travel Trends for 2026 report draws on research from their annual Holiday Habits survey to predict the top five travel trends for the year ahead.

The top five travel trends for 2026 are:

  1. Taking a holiday abroad in September
  2. Travel Trendsetters (25-34 years old) are The market to attract
  3. Rail travel is on the increase
  4. ‘Longest Haul’ holidays are on the increase
  5. Increasing demand for very short and much longer cruise trip

How can your business capitalise on these trends?

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