VisitScotland have launched a new campaign to raise awareness of the positive contribution that the visitor economy has, in making Scotland a better place to live, work, study and visit.
The campaign highlights the vital role that the visitor economy has in supporting supply chains, creating jobs, attracting investment, regenerating destinations, and encouraging sustainability.
Through research and insights, real-life stories from tourism and events businesses and a new campaign video, the campaign aims to demonstrate how tourism is a force for good in Scotland.
Find out more at: https://www.visitscotland.org/tourism-events-industry/visitor-economy.
