HomeMarket InfoVisitorsNEW Research – Gen Z & Millennial Travellers (May 2024)

NEW Research – Gen Z & Millennial Travellers (May 2024)

56 Degree Insight, in partnership with tourism consultancy Blue Sail, have been researching the characteristics, motivations and behaviours of UK-based Generation Z and Millennial travellers.

As a result of the findings, they have launched a new visitor segmentation titled ‘Project 18-40: Understanding the Younger Traveller’, which outlines seven segments profiles for the younger traveller.

The aim is to help tourism businesses identify growth opportunities for the domestic overnight market among younger adults.

Read findings at: https://www.56degreeinsight.com/.