HomeMarket InfoEvents & FestivalsRefreshed National Events Strategy 2025-35 launched (Tuesday 28 May)

Refreshed National Events Strategy 2025-35 launched (Tuesday 28 May)

Image towards Edinburgh Castle with Princes Street Gardens in the foreground

On Tuesday 28 May, Scotland launched its refreshed National Events Strategy, ‘Scotland the Perfect Stage 2024-2035’, to provide strategic focus for all involved in the planning, securing and delivery of events across Scotland.

‘Scotland the Perfect Stage 2024-2035’ aims to build on the events industry’s many achievements to date, and focuses on a range of national priority outcomes and critical success factors for the sector as it looks towards the next ten years. 

At the strategy’s core is the need to sustain and develop a dynamic, resilient, and responsible events sector that is recognised as a global leader and valued for its contribution to Scotland’s wellbeing economy.

Delivery of the strategy’s vision is centred on three critical interconnecting strands: Developing Events, Developing the Industry and Developing Scotland, alongside a range of aligned priority themes, all of which are included within the strategy.

An extensive consultation was undertaken across 2023 to shape the strategy, with more than 300 organisations and individuals engaging. Their views were used to informed the strategy’s key themes and priorities. 

A detailed action plan will be created, building on the set of suggested ‘next steps’ for each priority theme. The Events Industry Advisory Group (EIAG), together with partners, will help develop and oversee this action plan. 

Read refreshed strategy