HomeDigitalNew Tool launched to measure the societal impact of business events in Edinburgh

New Tool launched to measure the societal impact of business events in Edinburgh

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A group of Edinburgh-based event professionals have today (Tuesday 18 October) launched a new tool to measure the societal impact that conferences and business events have in the city. 

The Business Events Shaping Tomorrow (BEST) tool has been developed to evaluate the positive outcomes from the hundreds of business events hosted in Edinburgh each year. 

The tool works by inviting those involved in the conference to provide qualitative data and content which relates to how the conference performed in areas such as wellbeing, food choices, volunteering levels, and social interactions. This data is collated and verified, and organisers are then awarded an accreditation based on their positive contributions to the city.

To find out more and get involved visit: https://www.etag.org.uk/responsible-tourism/business-events-shaping-tomorrow-best-tool/