UK Residents’ Holiday Intentions
The national tourist boards within Great Britain have commissioned additional tracking of UK residents’ holiday intentions. This will take place from June 2022 to Spring 2023. From June 2022, UK level reports will be available monthly with a Scotland specific report being available every 10-12 weeks.
The latest results are based on fieldwork conducted during the period of 8 – 14 June 2022.
• 39% of respondents indicated they are more likely to choose a UK trip than an overseas trip, compared to pre-pandemic
• Scotland is in third equal position with 12% of UK residents considering a break here between July – September
• 70% of UK adults plan on taking an overnight domestic trip in the next 12 months
• 75% of adults think “the worst is still to come” in relation to the “cost of living crisis”