The aim of the Observatory is to make data for tourism in Scotland easy to find and to use.
This first phase of the Scottish Tourism Observatory is just the start of our journey to improve tourism data in Scotland. The work that’s been done has laid the foundation for future development to meet more of the data needs of tourism stakeholders.
The Observatory will provide data on tourism in Scotland, focusing both on visitors and the industry, including topics such as seasonality, employment and the visitor economy. It also provides data on the wider context, with sections on UK and global tourism.
Initially, the focus has been on making existing data more available.
Visit the Tourism Observatory website
For more information on this project visit visitscotland.org