‘Scotland is Calling’, the global marketing campaign from VisitScotland, is designed to support the recovery of Scotland’s tourism industry, by keeping Scotland front of mind with high-spending international visitors.
The aim of the campaign is to make Scotland the first-choice destination when international travel is possible again – encouraging forward bookings for late 2021 through to 2022 and beyond – and delivering sustainable long-term growth.
To ensure it is a truly global campaign, activity will also launch in the UK under the Scotland is Calling banner – but highlighting different attractions and experiences for visitors that are more knowledgeable about what a Scotland holiday offers.
Find out more & get involved at visitscotland.org.
