New digital assets and industry toolkit available now
|Scotland’s UNESCO Trail is the first national UNESCO Trail anywhere in the world that brings together the full range of UNESCO place-based designations from across the country.|
Featuring Edinburgh’s World Heritage Sites including The Old & New Towns of Edinburgh and The Forth Bridge, as well as Edinburgh UNESCO City of Literature, the digital trail has been created through a unique and global-first partnership between the Scottish Government, UK National Commission for UNESCO, representatives of Scotland’s 13 designation sites, VisitScotland, Historic Environment Scotland, NatureScot and the National Trust for Scotland.
A range of assets have been created including a dedicated microsite, videos, industry toolkit and image bank on VisitScotland’s Digital Media Library.
You can access all the asses, including the industry toolkit below:
Scotland’s UNESCO Trail microsite
visitscotland.com/unesco-trail – packed full of information about each designation, suggested itineraries, journey planners, interactive map and inspirational content.
Scotland’s UNESCO Trail
https://youtu.be/H-UcRVZARSg – the promotional video for the trail.
UNESCO in Scotland: Explained
https://www.youtube.com/watch?v=stnYGyRvnyE – an informative video about what UNESCO is and each of Scotland’s 13 designations.
Digital Media Library
https://assets.visitscotland.com/assets?tags=UNESCO%20Trail – register for free and search ‘UNESCO’ for access to a collection of images.
Tourism Industry Toolkit
https://www.visitscotland.org/supporting-your-business/marketing/toolkits/unesco-trail – includes details of how businesses can get involved in the trail, case studies and UNESCO’s role in responsible tourism.