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Forever Edinburgh – The Story Never Ends

The Forever Edinburgh Working Group, comprising City of Edinburgh Council, VisitScotland and ETAG, has been working away behind the scenes to secure funding to evolve and build on the #ForeverEdinburgh initiative launched last year. 

Taking learnings from last year and using latest customer research and insights, we have been working to develop the ForeverEdinburgh platform and associated campaign activity to support the recovery of our sector as we begin (again!) the process of reopening over the coming weeks and months.   

On 21st April, we held a Business Briefing to share more about the plans for Forever Edinburgh, and find out about how you can be a part of Team Forever Edinburgh. 

It was great to see so many (virtual) attendees join us at the session but in case you missed it, the slides from the session are available online and below are the links that were shared during the chat that you might find useful:

And of course, we hope you will use the resources, assets and how-to videos that are available through the updated Forever Edinburgh Toolkit and Content Hub to create and share your own content that tells Edinburgh’s evolving story using the themes:

  • Folklore and Myth
  • Spirits of the Past and Present
  • Shores and Waters
  • Fame and Fortune
  • Outdoor Adventures
  • Entertaining Edinburgh

If you have new products, services or events you’d like to share information about, please contact Fiona.Hunter@edinburgh.gov.uk.