HomeArticles2021 – The Year of the Coo!

2021 – The Year of the Coo!

All the info you need to get in involved in Edinburgh’s Chinese New Year 2021 – the Year of the Coo!  

On 16 December, tourism businesses joined a virtual briefing on Edinburgh’s Chinese New Year Festival, which has gone from strength to strength since it was launched in 2019.  

If you were at the briefing and would like a copy of the slides to review or share with colleagues, or if you missed the briefing and would like to find out more, here’s all you need to know…

Chinese Year of the Ox starts on 12 February 2021, but just like last year when we teamed up with the Burns & Beyond Festival, the 2021 celebrations will be given a unique Scottish twist as we herald in the Year of the Coo!

We’d love you to get involved! We want to support and promote local businesses, encourage local exploration and discovery, as well as continue to reinforce the links between Scottish and Chinese culture.

  1. For an easy-to-share briefing document on CNY 2021, click here
  • For a copy of the slides shared at the CNY 2021 business briefing on 16 December, click here
  • To watch a recording of the meeting and presentation (1hr duration), click here

As referenced at the briefing, local tourism, hospitality and retail businesses can submit details of installations, displays, virtual events and promotions for inclusion in the website, online listings and PR and social media campaign. Listings are completely free! 

Need some inspiration? The briefing note above has some top tips and suggestions! The first deadline for supplying your information is: 30 December.  

If you have questions or need more information, or to send details of your proposed CNY events, please contact: alice.he@etag.org.uk and martin@mrculturesport.com