News: Edinburgh’s Christmas Goes Digital for 2020

Posted on 12 November 2020

Edinburgh’s Christmas is set to help the city celebrate Christmas safely and differently this year, with the announcement of a new digital programme by Underbelly, Producers of Edinburgh’s Christmas.  Following a year of unprecedented hardship for both residents and businesses, this year Edinburgh’s Christmas celebrates its creative community and supports local businesses to bring festive cheer to people across Edinburgh.

There is now a sign up portal on www.edinburghschristmas.com open for local, independent businesses to enter their information to be part of the Edinburgh’s Christmas Neighbourhood Market. The Market is expected to showcase artisan producers, makers, local retailers, bakers, gift companies, accessory and clothing businesses, hotels and restaurants – putting the focus on supporting and celebrating local, independent businesses.   

The Market is entirely free to sign up to. It will act as a directory to direct people to a fantastic range of local suppliers where they can purchase and interact on the supplier’s own site.

Throughout the campaign, the neighbourhood market will put a spotlight on a range of selected local businesses each day, showcasing the wealth of product and produce on offer in Edinburgh.  In addition to featuring on the Edinburgh’s Christmas website, the promotion and marketing support will extend to the official Edinburgh’s Christmas channels. These include 126,000 followers on Facebook, 9,300 on Instagram and 13,300 on Twitter.

The platform will also highlight activity that is already happening in the city, with information and a location map highlighting each of the local farmers markets in the city.

You can download the ETAG Business Briefing presentation here or watch the presentation here.