New Edinburgh Tourism Campaign Platform -Brief
The COVID19 pandemic continues to have a devastating impact on Edinburgh’s tourism sector and encouraging visitors back to the city as the sector reopens is a huge and complicated challenge.
Recognising this, ETAG has been working with a range of partners to develop a new “collaborating to compete” campaign platform designed to bring the whole city together, from local residents, public sector partners and individual businesses to “inform & inspire” visitors over the next 12 months.
We held a Business Briefing to outline:
- Why the platform was created
- Who is involved
- What it will look like
- How your business can engage & benefit
You can view the webinar here:
Today’s briefing was the start of a conversation and part of an ongoing recovery process. We are looking forward to other opportunities to work together and facilitate collaboration, and are open to ideas – contact us at firstname.lastname@example.org.