New Edinburgh Tourism Campaign Platform -Brief

The COVID19 pandemic continues to have a devastating impact on Edinburgh’s tourism sector and encouraging visitors back to the city as the sector reopens is a huge and complicated challenge.  

Recognising this, ETAG has been working with a range of partners to develop a new “collaborating to compete” campaign platform designed to bring the whole city together, from local residents, public sector partners and individual businesses to  “inform & inspire” visitors over the next 12 months.

You can download the Forever Edinburgh assets here – look out for our Toolkit and join us at the Collaborative Social Media workshop on 20th August.

We held a Business Briefing to outline:

  • Why the platform was created
  • Who is involved
  • What it will look like
  • How your business can engage & benefit

You can view the webinar here:

Today’s briefing was the start of a conversation and part of an ongoing recovery process. We are looking forward to other opportunities to work together and facilitate collaboration, and are open to ideas – contact us at theteam@etag.org.uk.