Forever Edinburgh Toolkit
Designed to bring the entire city together, we welcome you to the #ForeverEdinburgh Toolkit.
Our collective aim is to ensure people feel confident that Edinburgh’s businesses and attractions are being responsible, that visitors are safe as effective precautions have been implemented and most importantly that they will really enjoy their visit.
To support the #ForeverEdinburgh opportunity, we have developed this toolkit specifically to amplify your business within the campaign.
Scroll below ⬇️ for practical information on how you can get involved by connecting with us, and using #ForeverEdinburgh branding and the branded #hashtag through your own channels.
We have created materials that you can lift to use yourself and filled the media library with images and videos you can share across your own channels.
The consumer facing Forever Edinburgh website can be found here, www.foreveredinburgh.co.uk. Business and citizens alike can use the logos and images.
Use our Marketing Material
We have created a range of branding and images for you to use in your own social media and marketing content. You can access this from our Content Hub.
How to Videos
- Creating Social Media posts using Canva (where you can add the #ForeverEdinburgh logo)
- How to Video using your Mobile Phone
- Editing Video using Mobile Apps
- Use and update your Google My Business Listing
- Collaboration on Social Media (improving reach and engagement)
- Google Ads using the Keyword Planner (what are tourists searching for?)
- Creating your first Google Ads Campaign
Use the branded #ForeverEdinburgh hashtag in your social media posts, encouraging your audience to join in.
We are looking forward to seeing your posts 👍🏼 remember to use #ForeverEdinburgh
Connect with Us
Watch this space for our Social Media profiles launching soon 😉😜!
Attend our Webinars
Our webinar programme can support you in developing your digital skills and ensuring your business listings are up to date. We are also happy to run further sessions based on your suggestions, please contact us via firstname.lastname@example.org .
Do you need more help?
Take a look at VisitScotland.org for all the industry-leading advice, opportunities and information, as well as the latest information from The Scottish Tourism Emergency Response Group (STERG).