How digital technology can help you safely re-open
Both ASVA and VisitScotland recently hosted a webinars looking at how tech can help tourism businesses to re-open safely. We thought it would be helpful to pass on a summary of the key points to help you think about re-opening safely.
Some key things to consider are:
- Implement timed booking slots to control numbers – pre-boooking online like this will help to prevent queues on arrival and manage visitor flow and distancing around your premises
- Make your availability visible online so people can see busy and quiet times – they can choose what suits them best, and/or consider incentivising less popular times through offering discounts
- Automatic confirmations and messaging – communicating with visitors is more important than ever. Providing information before your visitors arrive will help to manage their expectations and is and opportunity to provide reassurance and show what you are doing to keep them as safe as possible
- Contactless payments – this is becoming more widely expected and reduces physical touch-points
- Messaging – make sure people know about the measures you have in place before they arrive. If a visitor arrives without pre-booking, consider how you and your staff will manage this sensitively
Measures like these can not only keep your visitors and staff safe but could also enhance your visitors’ experience and offer new opportunities to engage with them!
VisitScotland provided a handout outlining some things to think about when considering introducing tech into your business:
To start investigating if there’s an online system that might suit you, VS suggest https://www.capterra.com/ .