Understanding Data in the Tourism Industry

How could you benefit from using data in your tourism business? Learn all about the opportunities of tourism data, with this FREE online course from Edinburgh Napier University.

Join the course for FREE

Discover how data can be used to drive business decisions

Data gives businesses in the travel and tourism industry the foundation they need to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.

On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. You’ll discover simple tools and technical support to help you introduce data practices in your own business.

What topics will you cover?

Week 1: The importance of data to your business

Week 2: Using data to make your business more robust

Week 3: How to improve business productivity through data

Week 4: Tools to help you make the most of your data

Week 5: Data beyond your own business – data collaboration

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts.

Join the course for FREE