News: #UncoverEdinburgh

Posted on 7 June 2018

Uncover Edinburgh offers you a FREE industry content hub packed full of free-to-use digital assets for you to use.

Download GIFs and videos for Facebook and Twitter, and post with #UncoverEdinburgh to help drive more youth travellers to our amazing city.

In Scotland’s 2018 Year of young People (YOYP) #UncoverEdinburgh is a digital campaign to promote Edinburgh as a top youth tourism destination. Youth travel is the fastest growing segment of global tourism and Edinburgh is second only to London for young visitors to the UK. Almost 2 million of the city’s visitors come into the millennial age bracket, and now you can get involved by inviting them to visit with you!

UncoverEdinburgh is led by Youth Travel Edinburgh & supported by ETAG, Marketing Edinburgh and VisitScotland. It is a collaborative city-wide digital campaign aimed at growing visits by youth travellers from Europe, co-created with young people in conjunction with social media influencers.