The new campaign focused on Business Events for Edinburgh was launched on the 20th October 2017 at the National Museum of Scotland. The campaign celebrates the city’s unique position as a centre of excellence, innovation and heritage and for the very first time, Edinburgh’s diverse business tourism offering will be presented under a single, cohesive creative and digital strategy. The overarching strapline, ‘Make it Edinburgh’, ties together an integrated campaign that celebrates and promotes Edinburgh’s strongest sectors of industry, while providing compelling reasons to choose Edinburgh for future events.
‘Make it Edinburgh’ has been made possible by the collaboration of private and public organisations including VisitScotland Growth Funding that has been match-funded by Convention Edinburgh, Edinburgh Hotel Association, Edinburgh Airport, Edinburgh International Conference Centre, Royal College of Surgeons of Edinburgh and Edinburgh Tourism Action Group (ETAG).
The campaign focuses on Edinburgh’s Centres of Excellence and six priority sectors in which Edinburgh excels across research and academia, as well as industry and enterprise. Progress and innovation across Technology, Life Sciences, Creative Industries, Food and Drink, Renewable Energy and Financial Services will all be showcased throughout the 12-month integrated media and marketing campaign.
Make sure you check it out and use the visuals and video in your marketing – there is a really helpful toolkit for everyone to use. For more information on Edinburgh as a business tourism destination, visit: www.makeitedinburgh.com