News: Welcome Chinese Visitors – it’s simple, visible and best of all, FREE!

Posted on 17 August 2017

It’s only been 9 months since the Edinburgh Chinese Social Media Campaign kicked off with the launch of the official Edinburgh Weibo and WeChat social media accounts, but it is already ahead of target, with over 42,000 followers and 58 million impressions to date.

Over the same period, many of the campaign’s official business partners have reported increases in Chinese visitors of around 40% – and while we can’t take all the credit for this, there is no doubt that strong social media is key to growing the Chinese market!

Setting up and maintaining your own individual business accounts on Chinese social media can be expensive, time consuming and challenging, especially if you don’t have a Mandarin speaker on the team!  But being part of the “Team Edinburgh” China Ready approach can help you engage and attract Chinese visitors in a very simple, visible and FREE way.

Displaying these eye catching window stickers or desk top counter cards in your business, which have QR codes linking them directly with Edinburgh’s Weibo and WeChat accounts, will give Chinese visitors access to information about the city, let them know that you are a “China Friendly” business and encourage them to stop and spend with you.  To order the stickers or counter cards, please email us at theteam@etag.org.uk and let us know how many you’d like and where we should send them.