On 11 January 2017, VisitBritain held a Chinese New Year preview event for Chinese travel trade and press in the the heart of London’s China town.
The event highlighted how Britain’s nations and regions will celebrate Chinese New Year and showcased new attractions and events launching throughout the Year of the Rooster. Edinburgh featured prominently at the event.
The presentation reported:
- strong growth in 2015
- the growing importance of China to UK’s inbound market
- positive trends in advance booking data
- importance of the VFR market