We’ve all been there, passing a neighbour’s house on the way home. The blinds are up and curtains wide open. You know that you shouldn’t look. You try to resist. Are they really the textbook family everyone believes them to be? Are they Bouquet or really just Bucket? You can’t help it. You have to stop and get a peek into their world.
Now imagine all this in a mobile app, where you can access other people’s worlds at the palm of your hand. Periscope allows users to stream videos from their mobile devices and allow others to watch – live, there and then, no matter where in the world.
Humans are curious by nature and want to see what’s really happening behind closed doors. While some may choose to share their morning shaving routine with the world, for businesses, Periscope offers a new channel to engage with customers in real time with sound, video and a new level of personal touch.
Take your followers on a tour of the hotel kitchen during service and show off the professionalism of your staff and how much work goes into feeding hundreds of hungry guest at the same time. Stop! Taste that night’s special, savour the flavour for a moment and make them wish they were there…enjoy the love (happy viewers will send you hearts!). You can’t get much more honest, genuine content than this.
Opening a new spa? Invite your followers to join you on an exclusive tour before it opens its door to the public! Dip your hand (or toes!) in the warm water of the jacuzzi and engage their emotions as you oooh and ahhh at the warm, comforting water…
Emotional engagement goes a long way! “Kevin Roberts, CEO of Saatchi and Saatchi, claim that the buying decision is 80% emotional and 20% rational.“
Personal Q&A session
Share your best tips with your followers on what to do in your city as you sip divine cocktails that makes their mouth water and enjoy views to die for. What better way to entice potential customers and make them feel good on a dark wet night when they are sitting at home?
Go on a “private” walking tour of your neighbourhood with your followers and actually show them what there is to do, eat and buy! Remember to sample tasty bites as you and stand in awe of beautiful buildings!
Viewers can type their questions, you answer live and enjoy their love!
Who knows, maybe the family left the blinds and curtains open on purpose, knowing that people would look in, basically building and managing their reputation as the textbook family.
And you can do the same for your business. Open your curtains, let people in and allow them to get to know you better. If they like what they see, they’ll come… and maybe even tell others about you!
Want to learn more? Of course you do! Have we lined up a Periscope session this September with Mark Hunter? YES!
You know what to do…