If we have learnt anything from the ETAG technology programme of events it is that content is king!
Having great fresh content, especially video helps you stand out from the crowd and hold the attention of visitors to your site. Finding your content can be a challenge, but remember the content you use doesn’t always need to be your own – you can get some great videos and images promoting Edinburgh and it’s businesses from places like Twitter, Youtube and other social media sites.
A great one to have a look at is Edinburgh Video Guides who have a fantastic range of free to use HD videos on YouTube promoting Edinburgh and many of the great things that make the tourism experience so special. You can include links or embed their videos on your site – just remember to credit them.
Or you could just get creative yourself with a phone or tablet and take some of your own photos and video!