68% of visitors are drawn to Edinburgh by it’s history and 93% of visitors enjoy simply walking the city streets – are you making the most of the Edinburgh’s Heritage and History?
World Heritage status is a quality indicator that can be used to market to visitors all around the world. However it is important to ensure when our visitors reach the city they get the World Heritage experience they have been looking for! Every Edinburgh-based tourism business can benefit from the city’s World Heritage status – for some ideas to inspire you have a look at ETAG’s new Business Opportunities Guide ETAG – Edinburgh – A World Heritage City
At the launch of the guide last week both David Hicks from Edinburgh World Heritage and Lucja Leonard from the Crowne Plaza – Royal Terrace gave fantastic presentations highlighting the great asset of Edinburgh as a World Heritage City and how tourism businesses can use that to their advantage when engaging with Edinburgh’s visitors. The Crowne Plaza, Royal Terrace is a great case study for how you can work with Edinburgh World Heritage to enhance your heritage and history offer – you can read more about it in the business opportunities guide. To have a look at David Hicks’ presentation follow the link Edinburgh World Heritage City David Hicks.