ETAG Innovation Workshops – Coming Soon!

Our Innovation workshops will be launched soon – have a look at what is coming up!

ETAG’s programme of innovation workshops aims to raise awareness among tourism businesses in Edinburgh of how they can exploit the key tourism assets in the city to attract more visitors, increase the visitor spend and entice them to stay longer. Exposure and use of innovation tools and techniques to develop and transform ideas into attractive tourism experiences will be a core part of workshops. Workshops are being run on Food and Drink, Winter, World Heritage and History and Cultural Audiences.

Here is what is coming up – confirmed dates and details of how to book will be released soon:

Food & Drink experiences – These workshops will help you to:
• Learn what customers are looking for & understand their profile
• Learn innovation tools and techniques
• Understand the Edinburgh food and drink offer
• Identify collaboration opportunities
• Develop our own food and drink proposal and action plan

Winter – These workshops are aimed at helping you to:
• Consider how to grow your winter market and of-course, increase your bottom line
• Use creative tools and techniques to explore new opportunities
• Harness these opportunities to develop, deliver and promote new visitor experiences

World Heritage & History Experiences – These workshops aimed at helping you to
• Learn about the business opportunities of Heritage and History for your business
• Harness these opportunities to develop, deliver and promote new visitor experiences
• Transform new ideas into products in a structured way
• Identify collaboration opportunities

Cultural Audiences – These workshops are aimed at helping you to:

• Find out more and understand our cultural visitors
• Harness these opportunities to develop deliver and promote new visitor experiences
• Learn innovation tools and techniques to help you achieve these goals