News: Are You Welcoming Chinese Visitors?

Posted on 4 September 2014

Visitor numbers from China to the United Kingdom have increased dramatically in recent years and it is great to see some Edinburgh businesses making the most out of this new and growing market . Edinburgh’s attractions and accommodation sector are attracting a lot of attention – visiting Edinburgh Castle is considered one of the top three things to do in the United Kingdom by Chinese travelers according to VisitBritain and Booking.com has recently named The Old Town Chambers as the second best rated place to stay in the United Kingdom by Chinese visitors.

Are you doing enough to address this new markets and attract more Chinese visitors to your business? A great place to start is the VisitBritain Great China Welcome Charter – why not join other Scottish businesses like Apex Hotels, Historic Scotland, The Scotch Whisky Experience and Rabbie’s Small Group Tours and sign up for the charter. Signing up is free and allows you to be part of the VisitBritain marketing campaign already underway in China. You can also use the charter-mark in your own marketing and you will receive updates about the Chinese market and possible opportunities that are coming up.