Events

Check out what ETAG has in store for you in the coming months. Whether you are looking for training sessions, networking opportunities with other tourism businesses or want to look into what’s happening in the tourism sector that can affect you, ETAG has it covered.

ETAG has planned a series of events with you, the tourism business in mind. We have developed events that will provide you with a unique platform to network, learn and grow. ETAG events run from September to June.

And remember, if you want to know more about any of our events before you book, the ETAG Team is on hand if you want to check anything before you book.

To find out about other B2B events and the dates of upcoming festivals and events in the city, check out our Events & Festivals calendar.

ETAG Technology Tuesday: Why Data is the Lifeblood of your Tourism Business

Tuesday 2 May 2017, 8:30 am - 10:00 am
Edinburgh Training and Conference Venue

Join us for this Technology Tuesday breakfast gathering where we will discuss what is data, why your tourism business needs data to thrive, and how the analysis and use of that data is impacting business efficiency, competition, business models and driving revenue. You will get a beginners insight into the topic of ‘Big Data’. No […]

Tourism Innovation Surgeries

Tuesday 9 May 2017, 10:00 am - 4:00 pm
Scottish Enterprise

‘Innovation’ – the word conjures up images of scientists in brightly-lit laboratories. The reality is that innovation is far more commonplace and applies to every modern business that aspires to thrive and do well – it is all about solving problems or challenges. Competitive edge is essential to maintaining a business and securing growth for […]

ETAG Digital Workshop: Social Media in Tourism

Wednesday 10 May 2017, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

Come along to this beginners guide to Social Media platforms for Tourism. During this session the delegates will be introduced to Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google Plus and given practical examples of tourism businesses successfully using these platforms. Content will cover the basic functionality of each platform, the audience demographic for different platforms, […]

Edinburgh Tourism Showcase 2017

Wednesday 17 May 2017, 10:00 am - 2:30 pm
Assembly Rooms

2017 is the Edinburgh Tourism Showcase’s 5th Birthday!  The Edinburgh Tourism Showcase is a “one day, one-stop shop” event which gives the opportunity for everyone in the tourism sector to network, exchange information and share knowledge. Check out the video from 2016!! Book a place as an exhibitor and you will have the opportunity to showcase your visitor […]

ETAG Digital Workshop: An Introduction to Google Analytics

Thursday 18 May 2017, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

Come along if you are new to Google Analytics and you want to learn more – this is a practical workshop. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP Administration) User Administration Enabling […]

ETAG Technology Tuesday: Dynamic Pricing in Tourism

Tuesday 23 May 2017, 8:30 am - 10:00 am
Edinburgh Training and Conference Venue

Pricing your Services for Maximum Profit? During this Technology Tuesday event, we will explore Dynamic Pricing strategies and the available software that can help you implement a flexible pricing policy to benefit from surges in demand, and where required, better control footfall and volume in general. Speakers include Avalon Smith from Derbysoft and Lesley Wood, […]

Tourism Innovation Surgeries

Tuesday 23 May 2017, 10:00 am - 4:00 pm
Scottish Enterprise

‘Innovation’ – the word conjures up images of scientists in brightly-lit laboratories. The reality is that innovation is far more commonplace and applies to every modern business that aspires to thrive and do well – it is all about solving problems or challenges. Competitive edge is essential to maintaining a business and securing growth for […]

ETAG Digital Workshop: Advanced Google Analytics

Thursday 1 June 2017, 9:30 am - 12:30 pm
Edinburgh Training and Conference Venue

Join us for this Advanced Google Analytics session which is a practical workshop. In this workshop you will log onto your existing Google Analytics account and work from that to discover the following learnings: Using Segmentation and Filtering to target specific customer groups by a variety of demographics Using Goals and the variety of Goals […]

ETAG Technology Tuesday: How to Protect your Data

Tuesday 6 June 2017, 8:30 am - 10:00 am
Edinburgh Training and Conference Venue

Join us for breakfast to learn more about data risks and security.We share our own data and we gather customer data daily, much of this data and information is personal and financial. In several ways, the availability of data drives business efficiency and competition – but, how do we know it’s safe? Whether it’s our […]

ETAG Technology Tuesday: Video Production for International Markets

Tuesday 13 June 2017, 8:30 am - 10:30 am

Is your video marketing getting lost in translation? Join us at this breakfast session where we will review video marketing and the impact social media has had on video production and the use of subtitles to reach new international markets. We will discuss: The benefits of video to international marketing The importance of the planning […]

ETAG Digital Solutions for Tourism Conference 2017

Thursday 26 October 2017, 8:30 am - 2:30 pm
National Museum of Scotland

#techtourism2017 Now in its 7th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar bringing digital and technology businesses together with tourism businesses to identify opportunities to use digital technology to meet the changing expectations of Scotland’s digital tourists. Check out last year’s video highlights!  We will have a great […]