Edinburgh’s record-breaking growth in Chinese visitors looks set to continue as city tourism leaders reveal the city’s first-ever Chinese promotional photography campaign and a new-look Mandarin map and city guide targeting the world’s largest inbound visitor market.
Find out more about this great opportunity to have access to a postgraduate student to help your business with a marketing project! Marketing Works is an opportunity for companies and organizations to commission a project to be undertaken by postgraduate students in the Marketing Department of Strathclyde Business School. In 2014/15 they undertook 30 Marketing Works Projects, […]
It has become vitally important to have a strong online presence in every part of the tourism industry – but nowhere is this more important than when working in the accommodation sector where being available to book online is essential. As well as using your own site to promote your availibity and offer online bookings […]
To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]
With the myriad of new, newer and newest social media platforms popping up here, there and everywhere, is there still a place for email marketing? Are you still using email as one of your marketing tools? Do you test your own company emails on mobile devices…do they look good and read well? It is predicated that by […]
We’ve all been there, passing a neighbour’s house on the way home. The blinds are up and curtains wide open. You know that you shouldn’t look. You try to resist. Are they really the textbook family everyone believes them to be? Are they Bouquet or really just Bucket? You can’t help it. You have to […]
Did you make it along to the 3 day event this August? Most unfortunately, we did not (someone’s got to look after the kids)! The line-up of speakers for the first day named full stack marketing sounded amazing! Was it any good? Well thanks to the event hashtag on Twitter, #fullstack15, not only do we know it […]
Strategy always sounds….well like hard work! So hopefully our ‘Digital Strategy’ workshops are strategy, planning made easy? No Plans? No Actions? …No results? We hope not! This lovely little link called Digital Strategy workshops will take you to the slides and handouts! Please enjoy and let us know? #Techtourism See you at @ETAG_UK.
Thanks to everyone who came along to the ETAG Conference 2015! Yet again the event was a complete sell out and the presentations were fantastic! We will be posting the presentations and some video coverage of the event very soon! We would also like to say a huge thank you to the sponsors who supported […]
Why do Online Travel Agencies dominate the Search Engines results pages? Is it possible to compete? Do you understand Domain Authority and the need to build yours? Learn about the changes in search trends and simple techniques that might help you claim back more of the search space for your brand. David Goldie, Mackerel Media […]