Archives

ETAG Technology Tuesday: Video Production for International Markets

Tuesday 13 June 2017, 8:30 am - 10:30 am

Is your video marketing getting lost in translation? Join us at this breakfast session where we will review video marketing and the impact social media has had on video production and the use of subtitles to reach new international markets. We will discuss: The benefits of video to international marketing The importance of the planning […]

ETAG Digital Solutions for Tourism Conference 2017

Thursday 26 October 2017, 8:30 am - 2:30 pm

#techtourism2017 Now in its 7th year, the Digital Solutions for Tourism Conference is a key event in Edinburgh’s tourism calendar bringing digital and technology businesses together with tourism businesses to identify opportunities to use digital technology to meet the changing expectations of Scotland’s digital tourists. Check out last year’s video highlights!  We will have a great […]

ETAG Technology Tuesday: Dynamic Pricing in Tourism

Tuesday 23 May 2017, 8:30 am - 10:00 am

Pricing your Services for Maximum Profit? During this Technology Tuesday event, we will explore Dynamic Pricing strategies and the available software that can help you implement a flexible pricing policy to benefit from surges in demand, and where required, better control footfall and volume in general. Speakers include Avalon Smith from Derbysoft and Lesley Wood, […]

ETAG Technology Tuesday: How to Protect your Data

Tuesday 6 June 2017, 8:30 am - 10:00 am

Join us for breakfast to learn more about data risks and security.We share our own data and we gather customer data daily, much of this data and information is personal and financial. In several ways, the availability of data drives business efficiency and competition – but, how do we know it’s safe? Whether it’s our […]

ETAG Digital Workshop: Advanced Google Analytics

Thursday 1 June 2017, 9:30 am - 12:30 pm

Join us for this Advanced Google Analytics session which is a practical workshop. In this workshop you will log onto your existing Google Analytics account and work from that to discover the following learnings: Using Segmentation and Filtering to target specific customer groups by a variety of demographics Using Goals and the variety of Goals […]

ETAG Digital Workshop: An Introduction to Google Analytics

Thursday 18 May 2017, 9:30 am - 12:30 pm

Come along if you are new to Google Analytics and you want to learn more – this is a practical workshop. In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including: Filtering your own visits to the Site (IP Administration) User Administration Enabling […]

ETAG Digital Workshop: Social Media in Tourism

Wednesday 10 May 2017, 9:30 am - 12:30 pm

Come along to this beginners guide to Social Media platforms for Tourism. During this session the delegates will be introduced to Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google Plus and given practical examples of tourism businesses successfully using these platforms. Content will cover the basic functionality of each platform, the audience demographic for different platforms, […]

ETAG Technology Tuesday: Why Data is the Lifeblood of your Tourism Business

Tuesday 2 May 2017, 8:30 am - 10:00 am

Join us for this Technology Tuesday breakfast gathering where we will discuss what is data, why your tourism business needs data to thrive, and how the analysis and use of that data is impacting business efficiency, competition, business models and driving revenue. You will get a beginners insight into the topic of ‘Big Data’. No […]

ETAG 1:1 Digital Surgeries

Tuesday 28 February 2017, 1:00 pm - 4:00 pm

This is your opportunity to get 1:1 support on a specific digital issue. Book your 45-minute session with a Digital Marketing Specialist and recieve advice and/or practical hands on support to resolve your digital marketing challenges. Support may include: – Setting up a LinkedIn Company Page – Using Hashtags on Twitter – Hosting a Hangout […]

Cyber Resilience Toolkit Workshop- Edinburgh for Businesses

Thursday 9 February 2017, 10:00 am - 1:30 pm

The workshops are aimed at a non-technical audience. Join the workshop to find out more about •Who the groups are that target businesses small and large alike; •How theses groups work; •The benefits of being cyber resilient; •Where businesses can go for practical help; and •The simple steps that businesses can take to protect themselves. […]

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