Cultural Tourism

National Museums Scotland

National Museums Scotland

Many visitors come to Edinburgh to experience the culture that the city has to offer. This can mean visiting exhibitions, seeing a show or exploring the city’s literary history. Do you know enough about our cultural offer so you can make most of this opportunity?  Would you be able to engage with your visitors around culture?  Have you ever thought about working with partners to create culture based tourism experiences?

Well… here’s where we can help! We have two guides which will help you prepare for your cultural tourists. Have a read of our literary tourism information which have been loving prepared for you by the City of Literature Trust and ETAG or have a read of our city of culture guide put together with input from the city’s cultural venues.

Cultural Tourism Articles & Resources

Edinburgh Festivals 2015 Impact Study

Posted on 12 August 2016

Have a look at this great independent research that confirms the huge contribution that Edinburgh’s Festivals make to the quality of life, international reputation and economic vitality of Edinburgh and Scotland. The latest study, which surveyed 29,000 people, shows that Edinburgh’s Festivals continue to be Scotland’s world-leading cultural brands, delivering significant attendance numbers through their unrivalled […]

Check out the Edinburgh Festivals Survival Guide 2016!

Posted on 12 July 2016

VisitScotland has put together a great survival guide for Edinburgh’s Festivals. The guide has everything you need to know to get the most out of the eight summer festivals this year! Put together with Festivals Edinburgh the guide gives you all the hints and tips to have a great experience. The guide includes everything from […]

Resource: Digital Marketing in China

Posted on 24 November 2015

To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]

Resource: ETAG Business Opportunity Guide: City of Culture, All Year, Every Year

Posted on 17 September 2015

One of Edinburgh’s key strengths is the year round cultural offering proved by the city’s theatres, performing arts venues, museums and galleries. With over 70 cultural venues in Edinburgh, tourism and culture have a strong partnership. However many cultural tourists do not think of themselves in this way. They choose to visit a destination based […]

Article: ETAG 2015 Conference

Posted on 30 January 2015

Thanks to everyone who came along to the ETAG Conference 2015! Yet again the event was a complete sell out and the presentations were fantastic! We will be posting the presentations and some video coverage of the event very soon! We would also like to say a huge thank you to the sponsors who supported […]

Article: City of Literature Tourism Innovation Fund

Posted on 29 January 2015

Back by popular demand is the 2nd round of the City of Literature Tourism Innovation Fund! Have you considered how you can best exploit Edinburgh’s unique literary heritage and vibrant literary scene? Help your visitors follow in the footsteps of the likes of JK Rowling or Rebus. Tell them about the literary guides, maps, tours, literary events […]

Article: Literary Tourism – How you can get involved!

Posted on 26 January 2015

Back by popular demand is the 2nd round of the City of Literature Innovation Fund! Have you considered how you can best exploit Edinburgh’s unique literary heritage and vibrant literary scene? Help your visitors follow in the footsteps of the likes of JK Rowling or Rebus.  Tell them about the literary guides, maps, tours, literary events and […]

Article: VisitBritain Edinburgh Film

Posted on 20 October 2014

Have a look at the new VisitBritain film focused on Edinburgh! The film went live went live over the weekend and is part of the Show Me BRITAIN range of films made by VisitBritain. The film features the Edinburgh Fringe, The Royal Edinburgh Military Tattoo, Edinburgh Castle, The Royal Yacht Britannia and the Scotch Whisky […]

Article: ETAG Innovation Workshops – Coming Soon!

Posted on 4 September 2014

Our Innovation workshops will be launched soon – have a look at what is coming up! ETAG’s programme of innovation workshops aims to raise awareness among tourism businesses in Edinburgh of how they can exploit the key tourism assets in the city to attract more visitors, increase the visitor spend and entice them to stay longer. Exposure […]

Resource: City of Literature Business Opportunity Guide

Posted on 1 May 2014

Edinburgh was the world’s first UNESCO City of Literature in recognition of  both our rich literary heritage, and today’s vibrant contemporary literary scene. Many visitors to Edinburgh will have experienced the city before they even arrive through books, authors, tv and film adaptations. Whether you know it or not, you are, when in Edinburgh, a […]

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