Accessible Tourism

file000727293127By making a few simple changes in your business, you could become accessible to a wider range of visitors.  This isn’t just about ensuring you offer wheelchair access. It’s about ensuring you know what your visitors want and that you manage their expectations.

Recent research has demonstrated that the accessible tourism market is worth over a billion pounds a year.

Everyone’s Edinburgh – Inclusive Tourism

The ‘Everyone’s Edinburgh’ Short-life Working Group, with support from ETAG has commissioned Edinburgh based BTS and Euan’s Guide to develop an Edinburgh-wide Inclusive Tourism Action Plan and to design and produce a new Inclusive Tourism Business Opportunities Guide for Edinburgh’s tourism businesses.  In doing so we want to make Edinburgh a truly ‘Inclusive’ destination, and ultimately help you grow your share of the Inclusive Tourism market.

Here’s where we need your help – we’ve just kicked off the project and we’re on the hunt… for examples of Best Practice and Case Studies –  essentially what we’re looking for are great examples of how operators have gone the extra mile to welcome visitors with specific access requirements – this could be anything from a small, thoughtful gesture which delighted one of your visitors, to an adaptation of your facilities or services, or investment in customer service training.   Anything really that you feel made a difference to someone’s experience.

If you have or know of any case studies which demonstrate best practice in accessible/inclusive tourism then please do let us know.   It’s easy – just send us your examples by completing our short online form by Friday 21st October: http://bit.ly/ETAGCaseStudies

For more information on the project visit the dedicated project web site – http://bit.ly/everyonesedinburgh

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To check you are offering the correct facilities, and that you are accurately informing your visitors exactly how accessible you are, have a look at the VisitScotland’s Accessible Tourism advice.  Training is also available at the VisitScotland’s Online Training Resource – this can provide you with guidance on how to meet the needs of the accessible tourist and how to build an effective access statement for your business.

Accessible Tourism Articles & Resources

Disabled Access Day 2016

Disabled Access Day is all about encouraging disabled people to visit a venue they’ve never been to before, whether that’s a museum, a coffee shop or restaurant, a theatre, or anywhere else. For tourism businesses, it is the perfect day to increase awareness about your accessibility, raise the profile of your business and attract new […]

Article: Making it easier for visitors to find their way

Posted on 22 May 2014

Google has “added data for “every bus, train, tram and ferry across the U.K.” – allowing Maps users to evaluate different public transport options from right within the maps interface,” making it easier than ever for visitors to plan their travel. Read more