Edinburgh Jazz and Blues Festival Friday 30th July 2010

Type of event	Festival
Location	Various around the city
Marketing contact	Fiona Alexander – Edinburgh Jazz & Blues Festival \| fiona@adjazz.co.uk 0131 467 5200
No of attendees	50,000 ticket sales (some people will attend more than one event)
Target market	Very varied, mainly adults but many of the outdoor events attract families
Partnership opportunities	Happy to speak to accommodation providers who would be interested in putting packages together for them. 10% discount is offered for group bookings
Current marketing channels	www.edinburghjazzfestival.co.uk, other event/festival websites, printed programme
Top Tips	The organisers book all the accommodation for the musicians, so there may be opportunities to be involved A 10% discount if offered for group bookings, so consider putting a package together and take advantage of discounted tickets Quite a short lead time from the release of the programme to the festival itself, so this event may not be great for travel trade. Collaborate with wholesalers to attract FIT (Fully Inclusive Travel) business instead Speak to the organisers if you would like to put together a package(s) for visitors

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