Digital How to Guides

In this section, you will find technology resources and slides from our latest workshops.

Digital Marketing in China

Posted on 24 November 2015

To help prepare for #blogmany and welcome our many guests, including bloggers from China, we ran an awareness session explaining the differences in digital marketing in China. The slides available from this post include information about the western social media platforms that are banned in China as well as the top booking Chinese travel websites, […]

Measure your Digital Awareness

Posted on 21 October 2015

Worried your prospects and fans are leaving Facebook for Instagram? Are you matching your customers to the right platforms and marketing tactics? Are you attempting to take on-line bookings but no one is biting? These subjects and more were discussed at our recent Digital Awareness workshop. You can download our workshop slides here and learn about the […]

Affiliate Marketing – Keep Learning

Posted on 23 June 2015

Access ETAG’s Affiliate Marketing Slides and continue your digital learning! Affiliate marketing allows individuals and businesses to earn income by directing digital traffic to other online business pages. A commission is earned for each new customer introduced to the business website that completes a transaction or an identified goal. For more detail visit Quick Sprout for […]

Ecommerce goes way beyond Products

Posted on 31 May 2015

Do you take online bookings for rooms, days out or tables? E-commerce is growing at a significant rate and so is the expectation of our customers to transact online. Following our engaging Ecommerce Technology Tuesday with Peter Mowforth of Indez Ltd we are pleased to share  the slides with you. INDEZ has helped create a […]

Creating Compelling Visual Content – How to!

Posted on 31 May 2015

Two things can’t be forced; productivity and creativity. Getting out of the office, away from phone calls, emails and meetings with the boss, is a good a start to creativity though!  The recent ETAG Visual Content Masterclass helped facilitate its attendees becoming both productive and creative. As well as the office, we also got out of the classroom! […]

Do you have a Plan? Ahem, I mean a Strategy!

Posted on 14 May 2015

Strategy always sounds….well like hard work! So hopefully our ‘Digital Strategy’ workshops are strategy, planning made easy? No Plans? No Actions? …No results? We hope not! This lovely little link called Digital Strategy workshops will take you to the slides and handouts! Please enjoy and let us know? #Techtourism See you at @ETAG_UK.

Measuring Return on Investment – Analytics

Posted on 2 April 2015

After a very successful and collaborative session, ETAG members created a basic reporting template looking at: Volume Engagement, and Conversion Across their web-sites, social media and actual end sales (whether that be on or off-line sales). Conversion can be many things, actual £ sales, newsletter sign-ups or even the end goal of watching a video. […]

How to Use Instagram

Posted on 16 March 2015

Thank you to OGGSIE (as he is known on Instagram) for a great session on how to use Instagram – you can download the top tips here. Oliver Lang is an award winning mobile photographer consulting in Instagram and social media. He joined ETAG members for a day of photography, shooting and uploading images, finding suitable […]

#EdCal – Read All About it!

Posted on 16 March 2015

Following our great success at #Edcal we are now sharing the monthly calendars. Follow the link to the completed monthly calendars and download away! To date we have April – June (oh and October – thanks Sheena at Visit Scotland). More to follow, very soon. A reminder: Columns A to I are purely for inspiration, e.g. Is there any synergy between these events, […]

Upgrading or Planning a New Website?

Posted on 1 February 2015

To kick off January 2015 we ran a workshop to support you in the upgrading or planning of a new web-site. Our top 5 tips for your website include: Know who your customers are and design all aspects of the site for them. When you know your customers you can better plan Search Engine Optimisation […]

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