News: Scotland sends a huge 歡迎 to China with new fully translated ‘Welcome to Edinburgh’ Guide

Posted on 4 May 2017

Edinburgh is Scotland’s first City to be ‘China ready’ with its new fully translated ‘Welcome to Edinburgh’ Guide. 

Scotland’s capital is the most visited destination outside London for Chinese visitors. Last year 160,000 Chinese travellers visited Edinburgh.

The new guide with a print run of 100,000 is an initiative of Landmark Press who are already heavily involved in Edinburgh tourism. They publish 1.5 million copies annually of an Edinburgh Guide with editions in English, French, German, Italian, Spanish and Dutch.

Landmark Press general manager, Andrew Murphie said: ‘A recent survey showed that a translated guide is the 3rd most common request by Chinese hotel guests, behind free WiFi and a kettle!’

‘The Chinese edition of the Edinburgh Guide is a natural extension of the service we offer. We have been working in Edinburgh for over 30 years and have a very good distribution system with 600 attractive display stands in key locations across the City including Edinburgh Castle.’

‘We are really proud’ he continued ‘that some of the largest and some of the smallest tourism businesses across Scotland are our customers. These include: VisitScotland; the National Trust for Scotland; Historic Environment Scotland; the Scottish Parliament; and the Royal Botanic Gardens’.

Edinburgh Tourism Action Group (ETAG) was heavily involved in the production of the new guide and has contributed a special four page ‘survival guide’ welcoming Chinese visitors to the City.

Rob Lang, Head of Marketing at Edinburgh Airport and Chair of Edinburgh Tourism Action Group’s China Ready Initiative said: “The continued growth of the Chinese visitor market to Edinburgh presents a great opportunity for the city’s tourism sector. The city’s first-ever Mandarin “Welcome to Edinburgh” Guide from Landmark Press is packed with information from businesses offering a warm welcome to Chinese visitors. The guide is another welcome addition to the range of media being provided to our Chinese guests as we strive to become a “must see, must visit” destination for this influential market.”

Pick up the new Welcome to Edinburgh Chinese Visitor Guide from leading visitor attractions, hotels, information centres and in many more locations throughout Edinburgh today!